Our Story
A century-long journey of innovation, quality, and service in Egypt's automotive industry
Beginnings
George Naassana & Sons is established in Abdine, Cairo by a family of Syrian businessmen trading bicycles.
Expansion Into Import
Naassana brothers expand the business as they begin importing bicycles from Europe (UK, Hungary) as well as Asia (Japan).
Expansion Into Motorcycle Industry
George Naassana & sons expand into the motorcycle industry importing UK brands Triumph and BSA as well as the Hungarian Panonia.
JAWA Partnership
George Naassana & Sons became the first to import Czechoslovak motorcycle JAWA to the Egyptian market. They continue as sole Egyptian agents of JAWA until 2005, when JAWA closes its factory doors.
Indian Market Entry
Begin importing complete bicycles and spareparts for Indian companies Avon and Atlas.
Network Expansion
Under next generation of family leadership, the company expands its offerings and establishes stronger distribution networks across Egypt.
HANCO Launch
Hanco motorcycle brand established.
Expansion To China
HANCO launches partnership with Chinese motorcycle brand Antaeus. HANCO successfully operates an assembly line for 9 years between 2005-14.